General

Serious topics don’t need to be boring

By October 2, 2007 August 31st, 2014 No Comments

Sarah, our resident Twitter addict, sent me the link to this Kaiser Permanente advertisement after seeing a tweet about it from Kait Swanson:

 

I think this is adorable, funny, and conveys a serious topic in a fun manner that is viral in that it’s cute enough that I’m going to send it along to a few friends and family members. If you–or one of your clients–is considering uploading a video to YouTube on a serious topic, think about how KP has framed this issue. Think about what kind of commercial you’d forward along. Just because a topic is serious, doesn’t mean it has to be treated in dull manner!