It’s been long enough, time for another round of JotPourri!
For anyone missing previous editions, whenever I have a bunch of blog ideas running around my head bumping into each other, I just pack them all together into a JotPourri mish-mash.
First up, a cure for bad pitch bombardment!? According to Boing Boing, creating a filter in your email that will either delete or divert any emails containing the press release keywords “for immediate release” will help to ease the pain of bloggers who suffer from press release fatigue. This is a pretty basic solution, and I’m not sure it would work for everything. Can email filters pick keywords out of PDF documents? What about social media releases? All in all though, might be a decent solution, particularly for A-list bloggers receiving myriad pitches and releases each week. What might be better, however, is if PR practitioners learned that mass-blasting press releases is remarkably ineffective when dealing with bloggers in the first place.
Next bumper car zooming around in my brain is this little tidbit from both Consumerist and Techdirt: Radiohead, a popular 90s rock band, is coming out with its first album in some time, and offering digital downloads to customers–at the price that they choose. They’re also selling a separate “album box” with the entire set on both CD and vinyl (remember vinyl!?) in a nice collector’s box. Sounds to me like this is a band with a very savvy marketing team behind it–and will probably reap some good rewards for this move.
Okay, so raise your hand if you’ve had a moment of hesitation about the crazy mixture of work colleagues, personal friends, online friends and total strangers making up the population of your Facebook “friends” list (raises hand). Well, don’t fret. The popular social networking site has announced that you will soon be able to group your contacts into sortable categories, making the division between professional and personal a bit easier to keep straight. This new feature will also make it easier to create group privacy settings, perhaps easing the minds of anyone worried that an online professional networking contact will have access to those photos from the bar your best college buddy tagged you in on her page.
Finally, we all know that a lot of people online (present company included) have to have at least a little bit of starry-eyed, “I want to see my name in lights!” attitude. If you didn’t want people to read and enjoy what you were putting out there, you’d probably just keep a dead-tree diary like everyone else. But do you need a blog to gain online “fame?” Not according to this New York Times piece highlighting “famous commenters.”
The article mentions a popular Gawker commenter, LOLCait, who turns out to be a 24-year old man working for Gawker Media. He outed himself due to fears his frequent contributions to Gawker blogs would end up endangering his job–quite the opposite, he’s only been given more to do since the revelation. I find this completely delightful, and evidence that participation in the conversation is what is most important–you can make a valid and meaningful contribution without necessarily having to host your own blog. If more people were aware of that, think of how much deeper the conversation could extend.