Invest (at least some) time in your pitches

By October 18, 2007 August 31st, 2014 No Comments

After reading both the Bad Pitch Blog’s post and Stephen Baker’s (of BusinessWeekaccount of a less-than-informed PR person, I can’t help but think that even if you are an extremely busy PR person, doing a little homework could be invaluable.

Before picking up the phone to follow up on a pitch, spend a few minutes researching the journalist you are pitching. A quick Google search on “Stephen Baker BusinessWeek” brought up all kinds of relevant links. Some clip services (including Clip IQ) allow users to review stories written by a specific journalist. For example, in ClipIQ there is a button next to the byline name–one click pulls up other stories authored by the same journalist.

It only takes a little time, and could save embarrassment. I think whomever contacted Stephen Baker is quite lucky–any number of bloggers would have posted a name, or at least the PR firm’s name.


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