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CustomScoop Reveals the 8 Ways to Maximize Media Monitoring Results

By September 20, 2007 August 31st, 2014 No Comments

How PR and Marketing Pros Can Go Beyond Tracking Company Mentions and Press Release Coverage to Improve ROI

a leader in customizable media monitoring and analysis services,
announced the availability of a free white paper entitled, “Eight Ways
to Maximize Media Monitoring Results.” Intended for public relations
and marketing professionals who currently monitor news and / or blogs
for their organization, this paper will help maximize the success of
their current efforts and provide insight into other best practices
they might benefit from implementing.

“While many public
relations and marketing professionals see the value in monitoring the
media for mentions of their company, products, personnel or even
competitors, many are either overwhelmed by the task or frustrated with
the results. This white paper helps those in charge of tracking news
and blog coverage get the most out of their efforts,” says Steve Bracy,
Executive Vice President of CustomScoop.

The white paper will teach readers how to:

  • Discover New, Earned Media Opportunities
  • Detect Early Warning Signs
  • Uncover New Markets and Customers
  • Solidify Stakeholder Relationships

CustomScoop’s media monitoring solution, ClipIQ, combines proprietary
technology with search consulting to deliver comprehensive, relevant
market intelligence. CustomScoop ClipIQ is a web-based solution and is
priced on a flat-fee model (no-per-clip charges), starting at $299 per
month. CustomScoop offers a two-week free trial of ClipIQ. To start,