On Friday, January 26th we attended a PRSA Boston event titled, “Tools of the Trade.” The purpose of the event was to introduce local public relations professionals to some of the products available to them.
We decided to exhibit at the event in an effort to be more active in our local PR community. The Boston chapter of PRSA was very open to having us participate in new and exciting ways in their organization, so look for CustomScoop at more upcoming chapter events.
Registration was estimated at roughly 100+ people, but I’m not sure if we saw that many cycle through the room at the Fairmont Copley Plaza Hotel. The most likely culprit was the weather with the high for the day barely breaking into the double-digits – many visitors told us it was difficult to find a cab.
Overall, we felt it was worthwhile to attend. I always appreciate the opportunity to meet and speak with the people who currently use or could potentially use our product and hear their pain points and goals.
Thank you to everyone who stopped by our booth!