Public Relations

Stay Informed with Powerful Online News Clipping

CustomScoop ClipIQ delivers unparalleled monitoring of online mainstream media outlets. With the growing number of media outlets, marketing and public relations professionals are facing the daunting task of staying abreast of relevant news. Our database of online sources is consistently expanded and hand-checked to ensure a broad range of qualified sources. In addition, every client receives the personalized service of a search expert, who helps you build your search terms to build a highly relevant clip database.

By utilizing CustomScoop ClipIQ you can rest easy knowing you'll always stay informed about topics that are important to you and your business. And, by providing powerful data analysis tools, we give you the power to make intelligence out of the information you gather.

Be Knowledgeable with Robust Blog Monitoring

CustomScoop ClipIQ can be customized to monitor our database of individually selected blogs. As with our mainstream media monitoring, every client receives the personalized service of a search expert to help you build your search terms and receive highly relevant results.

Receive In-Depth Analysis Reports by our Team of Intelligence Experts

CustomScoop BuzzPerception provides a more in-depth analysis, giving clients a clear view into what's being said online through traditional media and social media by combining proprietary search technology with human research. We can monitor your brand, products, personnel or any other topic that's significant to your business. The end product is regular reports - prepared by a team of intelligence experts - on how the topics we're monitoring are portrayed online.

Evaluate Result to Generate an ROI

PR Professionals everywhere are discovering an increased pressure to quantitatively measure the results of their programs in an effort to generate a calculation of ROI on the investment in public relations. This directive, often called "PR Measurement," is made exponentially more complicated by the expansion of the number and types of media that can impact the business.

CustomScoop PR Measurement Solutions

By working with CustomScoop, PR professionals can spend their time generating results rather than measuring them.

• ClipIQ online news clipping and blog monitoring was designed with PR Measurement in mind, providing clients with a wide range of reporting and analysis tools. Our latest version also includes enhanced charting and graphing giving clients the ability to reflect relevant data in brilliant 3-D.
• BuzzPerception provides in-depth analysis reports that help you measure the success of your public relations campaigns.  Our team of intelligence experts create powerful customized charts along with written analysis for a finished report that measures your results.