Government / Public Affairs

Follow the Issues

In the heat of an issues campaign, it is vital to stay on top of the latest developments. Understanding what key policymakers, influentials, and other interests are doing are key to ultimate success.

But it is more than just staying on top of what is being said and by whom. Timeliness is critical. In the old days, news clips were delivered by mail three weeks after the fact. Today, CustomScoop delivers them -- often within minutes -- to your personalized online dashboard and via email.

Understand the Impact

Of course, even the most timely of raw information is just that: raw. To get maximum benefit, it is important to look at clips in context. This converts data into intelligence, and it is one of the things that CustomScoop excels at. Whether with our DIY ClipIQ product or through our BuzzPerception reports created by our professional services team, you can count on being able to understand the significance of your clips. By examining the trends of your news coverage, as well as relevant social media chatter, you can make better decisions about how to deploy resources and tailor messages.

Learn More

• ClipIQ. Our full-featured news clipping and blog monitoring service searches online sources around the clock to deliver clips to your personalized dashboard and via email reports.

• BuzzPerception. Our professional services team uses proprietary technology coupled with human analysis to create customized reports that provide you with the intelligence you need to be effective.