ClipIQ Free Trial
Build a customized news clipping solution today. Get daily news briefs and clip analytics free for two weeks with no obligation to sign up!
Contact Us
Customer Service is available:
Monday - Friday: 8am-8pm ET
Phone: (603) 410-5000
Whitepapers > Whitepaper - Details
How to Make Crisis Communications More Effective with Media Monitoring
Tracking Media Coverage to Avert Disaster Before, During and
After a Crisis
If you're in charge of crisis communication as well as ongoing media monitoring and analysis, you can combine the two and make it easier than ever to help your company emerge from a crisis unscathed. This whitepaper outlines the steps to take to minimize damage and improve your organization's perception int the media by using media monitoring before, during and after a crisis.
- Detect Signs of a Crisis
- Establish a Trusted Dialogue
- Track the Evolution of Online Conversations
- Monitor Flare Ups of the Crisis
- ... and more!
Abstract
Given shrinking news cycles and an explosion of news and information sources, media monitoring makes a real difference in crisis communications when it becomes part of the crisis communications plan. Integrating effective monitoring at all stages of the crisis - before, during, and after - helps to facilitate better planning, implementation, and after-action analysis.
Get the Whitepaper
Register for Updates
Interested in more information?
Register below to receive notifications when CustomScoop publishes new whitepapers as well as other valuable updates.
We respect your privacy.
Trademarks of eOutreach Solutions, LLC:
CustomScoop™ ClipIQ™ Media Bullseye™ BuzzPerception™