How PR and Marketing Pros Can Go Beyond Tracking Company Mentions and Press Release Coverage to Improve ROI
If you’re already doing some sort of media monitoring, then congratulations — you’ve taken the right step towards informed decision-making. But whether you’re scanning media outlets yourself or you’ve contracted with an outside vendor to do it for you, you’ve dedicated resources toward the effort. This whitepaper is designed you help you get the most out of that investment.
Download this whitepaper to learn how to:
- Discover New, Earned Media Opportunities
- Detect Early Warning Signs
- Uncover New Markets and Customers
- Solidify Stakeholder Relationships
- … and more!