There’s no better time to learn about how other organizations tackle the issues you face. The white papers below are just some of the things we’ve learned being a media monitoring service provider for public relations and marketing professionals around the world. Best of all – they’re free to download.
The Media Monitoring Checklist
Are you getting the most out of your media monitoring service? Do you want ideas about how to enhance your monitoring and analysis of traditional and social media? This free guide will help you to get better results with less time, less money, and less hassle.
Choosing the Right Media Monitoring & Analysis Solution
The explosion of online media coverage in recent years has led to a dizzying array of choices in how to effectively monitor it. Companies and agencies face a series of choices to help determine how to stay on top of the coverage they and their clients are getting.
8 Ways to Maximize Media Monitoring Results
While many public relations and marketing professionals see the value in monitoring the media for mentions of their company, products, personnel or even competitors, many are either overwhelmed by the task or frustrated with the results. This white paper helps those in charge of tracking news coverage get the most out of their efforts.
How to Make Crisis Communications More Effective with Media Monitoring
For most PR professionals, its the most fast-paced aspect of our job — when a crisis hits. This white paper shows you how you can utilize the media monitoring activities you’re already doing to minimize the negative impact (and maybe even get a positive impact) from your next crisis.