Comprehensive Media Analysis
CustomScoop MediaPerception provides comprehensive media monitoring and analysis to help clients better understand and manage their media messaging. Our media intelligence experts work with clients to determine relevant topics to monitor and then proprietary technology is paired with personal research to effectively monitor online mainstream media outlets. The client team then analyzes content for tonality and relevancy, and presents actionable intelligence to clients in a client report.

MediaPerception Includes:

• Comprehensive Searches. CustomScoop blends proprietary technology and our hand-checked database of online sources to ensure a broad range of qualified sources. This allows for advanced search capability and filtering.
• Custom Keyword Development. To begin to filter the large amount of information in the mainstream media outlets, a CustomScoop Account Manager will work with the client to determine relevant topics to search and any industry-specific terminology. This information is then matched with extensive search experience and converted into advanced search terms.
• Human Filtering. CustomScoop understands that even the most advanced computer search features will never fully understand the nuances of the client's industry - which is why our MediaPerception monitoring includes a phase of human filtering.
• Tonality Rating. Being able to rate a particular media post as positive, negative, or neutral is another area where automation and technology fall short. All media ratings are done with human eyes to ensure accurate reporting.
• Recurring Reports. Every company operates on its own internal schedule, which is why MediaPerception reports can be delivered on a customized schedule - weekly, daily, or even immediate updates of urgent news.
• Trend Analysis. Often the most important information for CustomScoop clients is the ability to monitor trends over time. MediaPerception reports not only include trend analysis on topics the client has deemed important, but also identification of emerging trends, allowing clients to react quickly in today's fast-paced media environment.

Schedule a consultation.