BuzzPerception Analysis

CustomScoop BuzzPerception provides comprehensive blog monitoring and analysis to help clients better understand and manage their brand perception online. Our intelligence experts work with clients to determine relevant topics to monitor and then proprietary technology is paired with personal research to effectively monitor blogs. The client team then analyzes content for tonality and relevancy, and presents actionable intelligence to clients in a weekly report.

BuzzPerception Includes:

• Comprehensive Searches. CustomScoop blends proprietary technology and specialized online aggregator content to ensure a comprehensive database of blogs is always searched. This allows for enhanced proficiency at adding new blogs as they are created, and also provides advanced search capability.
• Custom Keyword Development. To begin to filter the large amount of information in the blogosphere, a CustomScoop Account Manager will work with the client to determine relevant topics to search and any industry-specific terminology. This information is then matched with extensive search experience and converted into advanced search terms.
• Human Filtering. CustomScoop understands that even the most advanced computer analysis features will never fully interpret the nuances of the client's industry - which is why our BuzzPerception monitoring includes a phase of human filtering.
• Blogger Ranking. As the blogosphere continues to evolve, it has become increasingly difficult to effectively rank a blogger's influence in an automated way. It is one of the many areas in the blogosphere where intuition and experience prove much more valuable, and the CustomScoop team applies these traits to successfully identify key influencers.
• Tonality Rating. Being able to rate a particular blog post as positive, negative or neutral is another area where automation and technology fall short. All blog ratings are done with human eyes to ensure accurate reporting.
• Recurring Reports. Every company operates on its own internal schedule, which is why BuzzPerception reports can be delivered on a customized schedule - weekly, daily or even immediate updates of urgent news.
• Trend Analysis. Often the most important information for CustomScoop clients is the ability to monitor trends over time. BuzzPerception reports not only include trend analysis on topics the client has deemed important, but also identification of emerging trends, allowing clients to react quickly.