1-800-538-6420



Recently in PR Industry News Category

Apple Ad: The PR Lady

While perpetuating a stereotype, this is funny. H/T to Valley PR Blog   Technorati tags: Apple, Public Relations...

Social Media Tug of War

An old boss of mine used to describe finding the right niche for his employees by co mparing running a business to driving a bus. In order for the bus to run smoothly, all the riders need to find the...

JotPourri!

I’ve been struggling with blogger’s block the last couple days. Plenty of thoughts and ideas swimming around the brain, but none of them seem to want to come out and play when I sit down with a white piece...

PR missteps

There were two major PR missteps that caught my eye recently, and the response to both was predictable. First, FEMA's "fake" news conference. I'm not sure whose bright idea this one was, but good grief, someone should have put the brakes on this...

Social Media Top Five

Do things seem a little stagnant this week, or is it just me? Normally when putting together a Social Media Top Ten, I just rattle things off the top of my head, hardly even needing to check with my...

Social Media Top Ten - Vacation Edition

It's hard to remember, when one exits their normal life entirely to spend an entire seven days trapped inside a cruise ship with no phone signal or Internet capability (unless I wished to pay a whopping buck a minute in...

Mooninite Marketing

Now that the dust has settled around last week’s marketing stunt that went horribly awry for Boston-area commuters, what lessons can marketers take away? In his excellent post on the fiasco, Todd Defren declined to address a key question: Was...

The Latest from PR Blogs

CustomScoop recently launched an effort to provide a daily update of the latest posts from PR bloggers.  Our editors pick a few key posts each day to highlight that give a good flavor of the conversations taking place, as well...
Bulldog Reporter has an article today that outlines the findings from a recent study conducted by the Audit Bureau of Circulation. The study finds that while readership of national papers is going down, readership of local papers is up, and...
David Phillips contributed to the Hobson & Holtz podcast, and spoke about the recent moves in publishing to take advantage of Web 2.0 technologies (e.g. main-stream media setting up shop in Second Life) to expand their reach and therefore advertising...



Next Steps
CustomScoop Can Help
More Resources