What is “Media Intelligence”?

 

Every day, millions of Social Media conversations and News Articles that will impact your organization are being authored online. Media Intelligence is the process of gathering all the data available through Social Media and News Media outlets and analyzing the data to allow for better business decision making. CustomScoop has the complete solution for Media Intelligence.

Media Monitoring

Media Monitoring is the systematic monitoring of specific topics, brands or issues across both Social Media and News Media. With Media Monitoring, you have real-time access to the information and the Measurement tools to turn that information into actionable Media Intelligence. It allows you to make better decisions, to craft more effective campaigns, respond faster to crisis situations and close more business. Learn more >

Media Measurement & Analysis

Once the results from Media Monitoring are brought into your account, CustomScoop provides powerful Analysis tools for you to use to turn that information into actionable Media Intelligence. We make it easy to create stunning presentation quality analytic charts based on the Results in your account. You can even have your charts automatically emailed to you at the time of your choosing. Learn more >

Expert Analysis & Reporting

From within the CustomScoop platform, you can create Custom Reports complete with charts and the accompanying results or you can hire CustomScoop’s team of Expert Analysts to write custom reports for you and maximize your media intelligence efforts. Whether you want to fully outsource your media monitoring and analysis or select just what you need, CustomScoop is on hand to be an extension of your communications team. Learn more >