CustomScoop Fulfills iPhone wish

CONCORD, NH - July 18, 2007 - CustomScoop, a leader in customizable media monitoring and analysis services, will be sponsoring an episode of Across the Sound, a leading marketing podcast of the author of "Life after the 30-second spot" and President & Chief Interruptor of crayon, Joseph Jaffe.

Jaffe initiated the exchange by putting a twist on the traditional request for sponsorship during one of his recent podcasts. While lamenting the age of his current BlackBerry (one of the oldest in the world, he said), Jaffe described the iPhone as "really beautiful," and opened up the following challenge: he'd exchange sponsorship of one episode of Across the Sound for the price of an iPhone. CustomScoop CEO Chip Griffin heard the request and quickly responded to Jaffe's unusual idea.

"It's an innovative way to look at sponsorship, and I like to respond to creative thinking," said Griffin. "Addressing sponsorship in this way rewards me, as it's less expensive than Jaffe's current rate card; it rewards him, as he secures the iPhone he covets; and, if brands take note of what's happening here, it can reward them too."

"This could be an entirely new revenue stream for a medium that is just getting started," said Jaffe. "It's a brand-centric way which allows potential suitors to join the conversation in a fun and relevant manner."

Within hours of mentioning this idea, Jaffe had two offers to take him up on his suggestion.

"If Chip hadn't been plugged into the conversation, he wouldn't have responded as quickly as he did," added Jaffe. "I look forward to Chip coming on the show he'll be sponsoring as my co-host."

Next up for Jaffe? A MacBook Pro or a Vaio in exchange for a month's sponsorship!

About CustomScoop
CustomScoop, a leader in customizable media monitoring technology and services, delivers relevant market intelligence to its customers in public relations, marketing, sales, investor relations, and competitive intelligence. CustomScoop's solutions utilize proprietary software, an extensive database of sources and a team of search experts to deliver information quickly, accurately and with detailed reporting. Products range from an efficient online news clipping service to an enterprise-level blog monitoring and analysis solution. CustomScoop is headquartered in Concord, NH.

About Across the Sound - The New Marketing Podcast
Across the Sound is the award-winning marketing podcast of author of "Life after the 30-second spot" and President & Chief Interruptor of crayon, Joseph Jaffe. Winner of MarketingSherpa's Best Marketing Podcast of 2006, Across the Sound focuses on helping marketers navigate through the challenging waters of change and innovation. To subscribe or download, visit iTunes or www.acrossthesound.net