CustomScoop Introduces In-depth Media Analysis
MediaPerception Service pairs media monitoring with human review to provide companies with reliable analysis.

CONCORD, NH - June 11, 2007 - CustomScoop, a leader in customizable media monitoring and analysis services, today announced the launch of MediaPerception, an in-depth media monitoring and analysis solution, to its growing suite of media monitoring products.

"MediaPerception is a great and logical expansion to our product line," said Chip Griffin, CEO of CustomScoop. "With the ever-accelerating pace of the media cycle, it has become more challenging for companies to track coverage, let alone have the time to process, digest, and analyze it. By pairing our analysts with a comprehensive media monitoring component, we can provide companies with high-level analysis of the issues they deem most important."

MediaPerception reports enable CustomScoop clients to see how their issues are perceived by media outlets, and track messages over time. By applying metrics and analysis to coverage, companies can make better decisions on where to focus PR, marketing, and other efforts. Having CustomScoop take on this time-consuming element of media monitoring, clients can focus on how to best address any media challenges identified in the reports.

The blending of CustomScoop's proprietary technology with analysts, who understand the nuances of a client's industry, provides a highly customized and informed document.

The MediaPerception service fills a need at the higher end of the market, providing large companies and organizations the media intelligence they need to make strategic decisions. It also fills a niche for mid-sized companies and organizations that do not currently have staff dedicated to media analysis.

Organizations interested in the MediaPerception service can request more information or a free, personalized consultation by contacting CustomScoop online at www.customscoop.com/media_perception/

About CustomScoop
CustomScoop, a leader in customizable media monitoring technology and services, delivers relevant market intelligence to its customers in public relations, marketing, sales, investor relations, and competitive intelligence. CustomScoop's solutions utilize proprietary software, an extensive database of sources and a team of search experts to deliver information quickly, accurately and with detailed reporting. Products range from an efficient online news clipping service to an enterprise-level blog monitoring and analysis solution. CustomScoop is headquartered in Concord, NH.