CustomScoop Releases Whitepaper: How to Make Crisis Communications
More Effective with Media Monitoring
Paper Advises Readers on How to Track Media Coverage to Avert Disaster
Before, During, and After a Crisis

CONCORD, NH - February 20, 2007 - CustomScoop, a leader in customizable media monitoring technology and services, today announced the addition of BuzzPerception, an advanced blog monitoring and analysis solution, to its suite of media monitoring products.

"Given shrinking news cycles and an explosion of news and information sources, media monitoring makes a real difference in crisis communications when it becomes part of the crisis communications plan," writes Chip Griffin, CEO of CustomScoop. "Integrating effective monitoring at all stages of the crisis helps to facilitate better planning, implementation, and after-action analysis."

The whitepaper will teach readers how to:

• Detect Signs of a Crisis
• Establish a Trusted Dialogue
• Track the Evolution of Online Conversations
• Monitor Flare Ups of the Crisis

CustomScoop's media monitoring solution, ClipIQ, combines proprietary technology with search consulting to deliver comprehensive, relevant market intelligence. CustomScoop ClipIQ is a web-based solution and is priced based on a flat-fee model (no-per-clip charges), starting at $299 per month. CustomScoop offers a two-week free trial of ClipIQ. To start, visit www.customscoop.com/freetrial.

A free copy of the whitepaper can be downloaded at: http://www.customscoop.com/crisis

About CustomScoop
CustomScoop, a leader in customizable media monitoring technology and services, delivers relevant market intelligence to its customers in public relations, marketing, sales, investor relations, and competitive intelligence. CustomScoop's solution utilizes proprietary software and an extensive database of sources to deliver in the areas where traditional news clipping services fall short: speed, accuracy, and detailed reporting. CustomScoop is headquartered in Concord, NH.