Sometimes, the need to monitor from a reputation management perspective hits really close to home. We recommend clients use our service to closely monitor their mentions online to alert them to any potential problems or negative posts, and of course we use the system ourselves.
At CustomScoop, we’re very proud of the work we do and are accustomed to coming across accolades more often than complaints. When we do see the occasional complaint, it’s something we’ll look at objectively, to see if there’s a way we can improve. We realize we can’t make everyone happy all the time, and that’s fine–it’s how we learn, refine, and improve our products and services.
On very rare occasions, there are the Reputation Vampires. They suck the life out of your day.
Today we came across a very negative complaint, where someone purporting to be a customer said that we failed to deliver on a job to remove posts from blogs made by a former employee.
We can certainly see how we would be unable to meet his expectations in this — it isn’t a service that CustomScoop provides. We’re an online media monitoring, measurement, and analysis firm, not a reputation repair firm. Clearly, the person leveling the complaint is at best confusing us with another firm–at worst? Let your imagination run wild.
It’s one thing to know that you shouldn’t chase every rabbit. But it can be difficult to heed that advice when someone levels a completely unfounded accusation at you. It’s even worse when you see that unfounded accusation on page one of your Google results. You want to ask the site to take the fraudulent accusation down, and that’s a natural–but in this era, futile–response. (As to the typical corporate response, we’re New Englanders and too cheap to call our lawyers.
That doesn’t work either anyways.)
We tell clients all the time that it is important to have an active monitoring program, and that it’s incredibly useful to have a blog in place to use to correct the record and respond when needed. Check and check. We’ll continue to focus on what we do best: providing timely, accurate, online monitoring to our clients.
And, once more, with feeling: we do not offer reputation repair services!
As the leaves continue to dazzle us here in New England with their vibrant colors, our Dev Team has added some great new enhancements to our Analytic Charts within our ClipIQ Media Monitoring solution for you to dazzle your customers with brilliant charts & graphs.
Within ClipIQ, we have an Advanced Analytics Wizard that allows our Customers to create their own analytical charts to be used for media measurement, competitive analysis, key performance indicators, etc. It is a great way to have a visual representation of the data in their account and create stunning graphs for their reports. Our Customers have always loved this feature of our product, and based on their feedback, we’ve made it even better!
Some of the features we’ve added include a more user friendly interface, depth control for 3D charts, the ability to add Custom Titles, control over Tick Mark Intervals, creation of Custom Chart Sizes and the ability to Reorder Criteria. As a bonus, we also added the ability to create Area Charts. We just rolled out the feature this week and so far, the overall Customer response has been fantastic!
But don’t take our word for it, try it out for yourself. We offer a no obligation 14 day free trial of our ClipIQ Media Monitoring solution. Simply click here and try it out for yourself.
Mark your calendar! CustomScoop is proud to once again be a sponsor of the Maine Public Relations Council’s Annual Conference. This year’s conference will be held on October 15, 2009 at the Wyndham Hotel in South Portland. They have a great line-up of speakers, including Peter Shankman of HARO fame!
This is a great local event and is always a lot of fun. I know I’m looking forward to seeing everyone at the event. For more information, please visit the Maine Public Relations Council website.
One of my favorite unsung features in our Media Monitoring product ClipIQ is our Ratings Manager. We built the Ratings Managers from the feedback we received from our customers who wanted a more flexible solution when they were rating their clips. Instead of the basic, “Positive, Negative & Neutral”, they wanted something more flexible and more powerful. For the basic needs of some customers, the default of “Positive, Negative & Neutral” is enough. But, for those power users who want to customize not only the Rating Name, but also the color, well, the Rating Manager is the tool for you!
Our Ratings Manager allows for complete customization of name and color. You can pick your color off a color palette, or for the true techies, you can even enter the “Hex” color code of the color you want. Very cool stuff!
And, as you would expect, the color choices you made in your Ratings Manager flow through to the Analytical Charts you create:
This is just one of the many features found within our ClipIQ Media Monitoring solution. If you want to learn more about this feature or want to just test drive the product, we offer a no obligation 14 Day Free Trial.
Today, I am stepping up to the role of Chairman of CustomScoop and giving up my day-to-day responsibilities as CEO.
(more...)
