CustomScoop Helps PR & Marketing Pros Choose the Right Media Monitoring & Analysis Solution

White Paper Explores the Role of Free & Paid Monitoring, Automated Sentiment, and Expert Human Analysis

CustomScoop, a leader in customizable media monitoring and analysis services, announced the availability of a free white paper entitled, "Choosing the Right Media Monitoring and Analysis Solution." Intended for public relations and marketing professionals who currently monitor news and blogs for their organization, this paper explores the advantages of different types of solutions, including free ones.

"As an entrepreneur, I hate spending one penny more than I have to in order to get the results I need. That's why I wrote this whitepaper to help people decide which media monitoring and analysis solution is right for them. It covers full-service, DIY, and even free options," said Chip Griffin, CEO of CustomScoop.

The white paper will teach readers how to:

• Determine whether a free media monitoring solution, like Google News or Google Blogsearch, might be a viable option;
• Evaluate paid subscription monitoring services based on needed capabilities; and
• Assess automated sentiment analysis versus professional reports written by experts.

A free copy of the white paper can be downloaded at: www.customscoop.com/resources/whitepapers.cfm