June 18, 2008 admin
Blog,General
I’ve always appreciated a Team effort, so it was great to see the Celtics win the NBA Championship last week as a Team. Okay, I must admit, that being from New England, I might be a bit biased, but the reality is they played as a Team and won as a Team. It was exciting to see everyone contributing on offense and on defense and then win the Championship!
You may ask, so the Celtics won, big deal, what does that have to do with CustomScoop? Well, it highlights the "Team" concept that has been our minds at CustomScoop for quite a while. For you see, behind the scenes we have been working very hard and are now excited to introduce our newest level of service, the ClipIQ Team Edition to our product portfolio.
The Team edition is perfect for companies both large and small that have the need for a monitoring and analysis solution that multiple Team Players can use. ClipIQ Team Edition combines our powerful online news clipping technology with state of the art media measurement tools all wrapped in an easy to use interface.
When you add to the service, our Team of Experts to help with the crafting of the search & filtering criteria, you get a winning Team combination that can’t be beat. I encourage you to Sign Up for a Free Trial of the Team Edition and see for yourself how our Team Edition can help your Team succeed!
Over the years people have made some jokes about our name and how they expected us to be selling Ice Cream instead of cutting edge media monitoring service and analysis. It especially happens when we buy some logo merchandise with our name on it.
Well this year it made me think more about the history of the name and how appropriate it really is, specifically given our increased customization options within our ClipIQ product line. Let’s face it, the Scoop part comes from getting a "Scoop" on the news. The Custom part comes from every customer having their own unique needs and the importance for them to get a "Custom" solution.
For instance, we have always allowed our Customers to download their clips to a spreadsheet. However, they had to download all the fields into the spreadsheet and then they could delete out the columns they didn’t need. After a few customers asked if we could let them choose which fields to download, our Development Team went to work and our Customers can now choose one field or all the fields to download. They now can create their own "Custom" spreadsheet.
We also listened to our Customers when they asked if they can customize the email that they send out through our service to include their logo. We thought it was a great idea and we implemented it right away. Our team even took it a step further and created the ability for our Customers to use their own HTML template if they want to. That’s right, they can have a "Custom" email template to use to send out their clips.
In today’s world where companies are making up names that has absolutely nothing to do with what they do, I’m actually pretty darn proud of the CustomScoop name and would like to take the interpretation a little farther. The "Custom" is also short for the Customer, for our company really does revolve around the Customer. We listen to our Customers and develop features for them based on their requests, not just create technology for technology’s sake. We will always focus on the "Custom" in CustomScoop.
