October 2007 Archives

Over the course of the past week or so, I’ve seen blog posts that have left me wondering what the heck has happened to the practice of public relations. A number of bloggers have called out PR people for...

Podcamp Boston 2 wrapped up yesterday, and I had the great  pleasure to be in attendance. Many, many thanks go to Chris Brogan and Chris Penn (and countless others) for putting together such a stellar weekend. I hope the...

There were two major PR missteps that caught my eye recently, and the response to both was predictable. First, FEMA's "fake" news conference. I'm not sure whose bright idea this one was, but good grief, someone should have put the brakes on this...

In honor of tonight's opening game, a picture of a transplanted fan: Yes, that is a lobster chew toy and a Red Sox bandana--Ralph is a 100% New England dog!...

Do things seem a little stagnant this week, or is it just me? Normally when putting together a Social Media Top Ten, I just rattle things off the top of my head, hardly even needing to check with my...

I'm a firm believer that reading is one of the key factors contributing to good writing. I'm an avid enough reader that my book purchasing has sometimes gone from the "expensive" to "problematic" category. So, here's a link to The...

After reading both the Bad Pitch Blog's post and Stephen Baker's (of BusinessWeek) account of a less-than-informed PR person, I can't help but think that even if you are an extremely busy PR person, doing a little homework could be invaluable. Before picking up the phone...

Question: How do you protect your personal brand in an era when every last thing you do or say, even on your worst days, can be passed around online to a global audience? The reason I am so fascinated...

While reviewing my feeds, I’ve come across several posts that speak to the same challenge from very different perspectives: how important it is to reexamine policies as technology changes the marketplace. This happens often enough that it’s become somewhat...

I'll cover it in depth in the PodJots on Friday, but seeing as how yours truly served as the inaugural guest, I wanted to introduce everyone to a new addition to the PR Podosphere (well, kinda new). Luke Armour, whom...

While I mostly write about PR-related items on this blog, I do have some experience in a crossover discipline, "word of mouth" marketing. When I was actively working with clients in this area, we spent a considerable amount of time...

It's hard to remember, when one exits their normal life entirely to spend an entire seven days trapped inside a cruise ship with no phone signal or Internet capability (unless I wished to pay a whopping buck a minute in...

The first Social Media Breakfast, created by Bryan Person and sponsored by CustomScoop in Boston last month, attracted a great crowd of about 20 Boston-area bloggers and new media enthusiasts, and was not only a great discussion, but a lot...

It's been long enough, time for another round of JotPourri! For anyone missing previous editions, whenever I have a bunch of blog ideas running around my head bumping into each other, I just pack them all together into a JotPourri...

Sarah, our resident Twitter addict, sent me the link to this Kaiser Permanente advertisement after seeing a tweet about it from Kait Swanson:   I think this is adorable, funny, and conveys a serious topic in a fun manner that...