Is there a Norma Rae avatar?

I’m somewhat mystified (and intrigued) by the logic behind holding a union strike in Second Life. An Italian labor union is protesting pay negotiations with IBM that would result in an effective pay cut of about $1,377, and has scheduled a protest for Sept. 25. One of the organizers states that “protesting in SL is one of the means of pushing the issue forward,” so I have to guess that this isn’t the only communications channel they are planning on using.

As there are limitations on how many avatars can be in one place at the same time within SL, it seems as though getting press through the novelty of it all is the real objective.

As I’ve written before, companies should only use Second Life as a platform when it makes sense. This is an interesting way to get coverage within the tech sector, which is an audience that IBM most likely cares about–so maybe this does make sense, from a communications standpoint.