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September 2007 Archives

Follow up: Second Life strike lame, weird

Okay, I'll chalk it up to my sense of boundless optimism for continuing to try to find a valid reason for businesses to exist in or pay attention to Second Life. When I previously wrote about the scheduled protest against IBM in...

Generating buzz for a serial killer

Disclosure: I don’t have Showtime, so I’ve never watched Dexter. This post isn’t so much about the show as it is about the buzz surrounding the show. Admittedly, I am not the pop-culture maven that my co-worker Sarah Wurrey...

Is there a wiki limit?

Via BoingBoing, comes news that the New Zealand police have launched a wiki, and are soliciting public involvement in revising their policing code. According to the site: "The Police Act Review has maintained an open process throughout, and wiki technology offers...

What Happens to a Blog Post Deferred?

Answer: Other bloggers beat you to it, usually. Are you like me? I always come up with all sorts of things when I'm in the shower. Maybe an awesome blog post idea, a link I'd want to Tweet, a...

The OED commits hyphen-cide

I'm a big fan of using varied punctuation, so I was dismayed when I first read the headline of a Reuters piece titled "Thousands of hyphens perish as English marches on." I thought public pressure was being brought to bear upon...

Participation promotes 'Satisfaction'

I’ve spent some time looking at Get Satisfaction, which bills itself as “people-powered customer service.” It’s an interesting site and concept, one that will likely gain some attention due to a recent BusinessWeek article and a post on Consumerist. Essentially the...
How PR and Marketing Pros Can Go Beyond Tracking Company Mentions and Press Release Coverage to Improve ROICustomScoop, a leader in customizable media monitoring and analysis services, announced the availability of a free white paper entitled, "Eight Ways to Maximize...

Is there a Norma Rae avatar?

I'm somewhat mystified (and intrigued) by the logic behind holding a union strike in Second Life. An Italian labor union is protesting pay negotiations with IBM that would result in an effective pay cut of about $1,377, and has scheduled a protest for Sept....

Social Media Top Ten

Time for another edition of the Social Media Top Ten. As always, the concept (started last month by Bryan Person) is to list the Top Ten things about Social Media running through your mind in a given week, and...

Yet Another Reason to Monitor

Naturally, any company concerned with responsible brand and reputation management ought to be monitoring news and social media already. But in case you needed one more reason, I offer you this. It seems that former ABC consultant Alexis Debat had decided...

This will go on your Permanent Record...

Sarah picked up on the interesting meme being discussed on PR and marketing blogs that examine youth-and-vigor vs. wisdom-and-experience. She suggested given our spread of experience, we each write a post with our views for the CustomScoop blog, and...

R-e-s-p-e-c-t

“Everyone has a right to their opinion.” This phrase gets thrown around a lot, but how often do we consider its meaning? How often do we consider the implications of our opinions, particularly when we broadcast them online? With...

Well Played, Starbucks

In a “PR 2.0” world, it’s easy to overlook a good example of plain-old traditional public relations that works, even without a fancy social media release or a slew of blog posts. After all, considering that a good chunk...

Share and Share Alike

Facebook’s announcement last week that it will be allowing non-members to perform people searches and opening its listings up to outside search engines caused a bit of a stir, and got me thinking about online privacy. The subject is...

Always proofread your copy...

Via BoingBoing   Technorati tags: typos, proofread...

Social Media Top Ten

Because I’ve been away from blogging for a few days, the time feels right for another edition of the Social Media Top Ten. As always, the top ten (the invention of our friend Bryan Person) is simply a list...

Tone deaf on transparency

In today’s Wall Street Journal (link) there is another one of those stories about a “YouTube phenom”—a 24-year-old musician with a MySpace page that has risen through the word of mouth and “friends” to become a success—why, a press...
CustomScoop is pleased to announce that we've teamed up with KDPaine & Partners to provide the UNC School of Journalism and Mass Communication with access to the most up-to-date media monitoring and analysis tools. The one year gift, valued at $500,000, will...



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