Way to pick your battles: J&J sues Red Cross

When I saw this post on BrandweekNRx, I did actually have to follow Peter Rost’s direction to do a Google News search on the issue–it was (almost) too bizarre to believe.

I really have to wonder what Johnson & Johnson thinks that they will accomplish by going this route, and what the pattern of logic was behind filing the lawsuit. Suing an organization that is recognized the world over as providing help and hope in times of disaster over their namesake symbol, because your company uses the same symbol on stuff you sell looks bad.

It certainly isn’t good PR.