Surveys are fun

I just read a post on BusinessWeek Online-Blogspotting about a survey conducted by Fusion PR, an independent PR agency that focuses on technology communications. The survey sought to determine the impact of social media on the jobs of technology journalists.

While some of the content is unsurprising (for example, technology journalists feel that social media has impacted the way they cover stories), some of it was quite interesting. The results that caught my eye, however, were the following:

31% regard bloggers as credible sources

35% maintain their own blog

Isn’t that a little strange? You would think that if 35 percent maintain their own blog, then at least 35 percent would regard bloggers as credible sources. Does this mean that there are technology reporters/bloggers out there that question their own credibility? Then, in light of that, this is an even more interesting survey result:

67% cite blogs in their articles

So, less than a third of survey respondents regard bloggers as credible sources, and yet more than two-thirds cite blogs in their articles?

Surveys are fun.