July 2007 Archives

Watching the saga of NFL quarterback (and alleged dog fighting conspirator) Michael Vick unfold, I can only hope that professional sports associations are watching closely, and planning their public relations strategies accordingly. Responding quickly and resoundingly to these problems...

Posts about how to pitch bloggers abound, and almost universally the following points are made: Read the blogger’s blog and know what he or she writes about Personalize the email Don’t use corporate speak—sound natural Be transparent The point...

Ah yes, the age-old “but all the kids are doing it!” argument that kids have used to justify foolish undertakings since time immemorial. (I believe my favorite foolish undertaking was at age 12, as I pulled a balancing act...

In an effort to look broadly at how blogging is affecting a wide range of business sectors, I have a variety of blogs in my RSS reader, most of which are outside of the PR industry. I’ve found the...

In most of the jobs I’ve held over the last 15 years, I’ve been responsible for writing and sending press releases on behalf of either my employers or clients. One of the things that anyone who has written releases struggles...

While many bloggers and forum-dwellers are posting breathlessly on the details of the latest (and final) installment in the Harry Potter series, others are not as pleased, having waited--often in vain--all day Saturday for their pre-ordered copy from Amazon that...

I've just posted a new edition of Custom Scoop's PR PodJots over on PR Blog Jots. It was a robust week in PR podcasting, head over and check it out for the comprehensive rundown!...

As an admitted movie freak, I love summer. As a not-so-closeted lover of all big-budget, terribly cheesey, shoot 'em up badass popcorn action flicks? I adore summer. Right around Memorial Day the best of the blockbusters start to roll through...

Props to the folks at Edelman, who continue to push for a broader understanding and acceptance of social media within the PR and Marketing fields. Their latest foray into this area is the development of a measuring system that takes...

Welcome to CustomScoop’s PR PodJots, our weekly rundown of the best and brightest of PR and marketing podcasts. If you come across any especially interesting podcasts, please share them with us! We are always looking for new PR podcasts to...

When I last wrote about Whole Foods’ CEO John Mackey’s tussle with the FTC, I concluded the post with “This will be interesting to watch.” Indeed. A number of financial blogs are posting on a footnote of an FTC...

Kristin Maverick over at Bitemarks has got me thinking Facebook today. Though to be fair, it's not like it takes much to get me started on that subject lately!  First, she mentions Scoble's recent post in which he (as Brian Solis...

Just posted a new edition of CustomScoop's weekly "PR PodJots," a weekly rundown of PR and marketing podcast conversations. Guess what a major topic was this week? Hint: Rhymes with "i-Groan."...

I mentioned the new "Twitter-killer" (tm Michael Arrington) Pownce briefly in my love letter to Facebook earlier this week, but wanted to get into it a bit deeper now. Blogosphere reaction to Pownce has been varied so far, although I've found it...

And here I thought I couldn't think of anything to discuss today! My feeds have been rather stagnant with the impending holiday, but this interesting little blurb popped through from The Bulldog Reporter's Daily Dog. A potential comeback for radio...

I tend to try and avoid writing about anything that's already been covered ad nauseum elsewhere (you'll be hard pressed to drag an iPhone post out of me, unless it's to be critical of the enormity of the hype-machine surrounding...