Blogging for Apples...

Tech and finance blogs were buzzing yesterday about an incident wherein large, influential tech gadget blog Engadget posted about a delay of Apple’s iPhone that caused Apple’s stock to slip. It was apparently a rumor, and Engadget posted an update.

This left me wondering, what if this had been a slightly less visible blog, posting a rumor about a slightly less high-profile company, resulting in a slightly less-obvious stock slip?

If that company wasn’t monitoring blogs, the slip in stock price would have been noticed, but the company in question likely wouldn’t have had the information to quickly go directly to the source and address the rumor head-on. Heading things off at the pass in a case like this is crucial. For some companies, blog monitoring isn’t a nice-to-have; it is a must-have, to address just this sort of incident.