Proof You Need to Proof

West Virginia can’t stay out of the news lately. Earlier this month, the state’s tourism department executed a creative little marketing campaign with their "Whatever you do, don’t come to West Virginia!" ads featured in Oprah magazine.

This week, they will need all the self deprecation they can get, as the glaring typo featured on the West Virginia Mountaineers’ National Invitation Tournament T-shirt makes the rounds in the blogosphere:

As I advocated in my post about writing, a second set of eyes is vital to avoiding embarrassing typos like this–even if your document is a simple T-shirt design. 

Which actually begs the question: just how many people did this design go through from conception to printing? And no one noticed?

Technorati tags: March Madness, writing, Oprah