March 2007 Archives

West Virginia can't stay out of the news lately. Earlier this month, the state's tourism department executed a creative little marketing campaign with their "Whatever you do, don't come to West Virginia!" ads featured in Oprah magazine. This week, they...

  Their recent recall of tainted pet food has been and continues to be a PR nightmare for Menu Foods, and one thing is clear: the company’s crisis communications strategy needs work. Opening a communications stream and getting information out...

In trying to look at how the Twitter phenomenon might translate to business applications, I do think that there is a place for it in informing or tapping the collective wisdom of a team/group of employees. I see it as...

Growing up, my father frequently discouraged me from keeping a diary. His logic was simple, an oft-repeated chestnut drilled into my brain from grade school onward: “Never put down anything in writing that you wouldn’t want to defend in a...

While compiling today’s edition of Custom Scoop’s PR Blog Jots, I was struck by two very different posts mentioning the same issue: bad writing in public relations.Believe it or not, message presentation is every bit as important as the message...