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February 2007 Archives

The Importance of Connection with Customers

On Monday, our account rep and tech lead from Rackspace stopped by the office. They met with our development team for a couple of hours to make sure that everything was going well and to find ways to provide better...

South of the Border at the Boston PRSA Event

I was delighted to leave the Granite State Monday evening to attend the Boston PRSA panel discussion on social media, featuring moderator John Cass and expert panelists Todd Deferen, Paul Gillin and Todd Van Hoosear.  The event was extremely well...

Mooninite Marketing

Now that the dust has settled around last week’s marketing stunt that went horribly awry for Boston-area commuters, what lessons can marketers take away? In his excellent post on the fiasco, Todd Defren declined to address a key question: Was...



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