I believe we all have our favorite information resources, whether they’re focused on current events or topics more closely related to our jobs. Having been in the marketing departments of technology firms for most of my career, I was excited to find a Podcast that focuses on the intersection of public relations and technology – For Immediate Release. The twice weekly commentary from Shel and Neville is helpful, thought-provoking and always entertaining.
That’s why I’m proud to announce that CustomScoop has begun a partnership with FIR. While it is a paid sponsorship, Shel and Neville are currently using our product and will be speaking about it on their Podcast from their own experience. In addition to the commentary in the Podcast, an advertisement will also appear on their site, inviting listeners to participate in our two-week Free Trial.
And since Shel and Neville have financed the Podcast almost entirely from their own pockets, we are proud to be contributing to their continued success.
This Saturday, a team from CustomScoop will be flying out to Salt Lake City for the 2006 PRSA International Conference. If you’re flying out too, you can visit us at booth #205 to learn more about how our media monitoring solution can help your business.
As an added bonus, anyone who participates in a demo will be entered to win one of three iPods being given away.
I was also excited to learn that PRSA has actually created a blog for the show. So if you’re not attending, you’ll still be able to find out what people are talking about.
Bulldog Reporter has an article today that outlines the findings from a recent study conducted by the Audit Bureau of Circulation. The study finds that while readership of national papers is going down, readership of local papers is up, and they attribute this transition to the fact that readers prefer content that is tailored to their interests and geography.
This shouldn’t be a surprise for anyone who’s used the internet to tailor campaigns to each specific recipient. Even just adding the person’s name to an email can have significant impact.
For PR practitioners who measure the results of their efforts, this means that the way we define a “win” will change. We will no longer aim for placement the big names in media (New York Times, Wall Street Journal, or whatever it may be for your industry). Instead, rather getting coverage for your business in 20 local papers may just have more impact than that one “big” placement you got framed for the conference room.
