Coke Couldn’t Ignore the Mentos Phenomenon Forever

After ignoring it for some time, B.L. Ochman posts that Coke has finally partnered with YouTube sensations Fritz Grobe and Stephen Voltz to launch a viral marketing campaign that’s already received significant buzz.

The two lessons I take from this story are: 1. Whether you like it or not, your customers are talking about you, so use it to your advantage when possible. And 2. If you are “big business” interacting with social media yourself is probably not going to be received well – find your evangelists and, if they’re willing, use them.