Big Business Participation in Second Life Not Resonating with Members

While Second Life has only been around for three years, as B.L. Ochman reports, many of the first participants are getting very territorial about their virtual world. She quotes Second Life Herald, who gets downright “vitriolic” about the way large corporations entering Second Life (especially the constant “first” claims). While Ochman advocates a real-world conference to educate corporate advertisers, I believe consumer action (clicks, conversions, etc.) will ultimately drive the way companies speak to avatars.