October 2006 Archives

David Phillips contributed to the Hobson & Holtz podcast, and spoke about the recent moves in publishing to take advantage of Web 2.0 technologies (e.g. main-stream media setting up shop in Second Life) to expand their reach and therefore advertising...

After ignoring it for some time, B.L. Ochman posts that Coke has finally partnered with YouTube sensations Fritz Grobe and Stephen Voltz to launch a viral marketing campaign that’s already received significant buzz. The two lessons I take from this...

Blogspotting posts today about how the internet in general and consumer participation specifically are impacting the content published by mainstream media (MSM). It seems an obvious shift as content decisions are now impacted more by raw data (views, clicks, forwards, etc.)...

While Second Life has only been around for three years, as B.L. Ochman reports, many of the first participants are getting very territorial about their virtual world. She quotes Second Life Herald, who gets downright “vitriolic” about the way large...

Who knew the release of a new software version was reason to celebrate? Firefox! It’s nothing new in marketing to find your evangelists and empower them to spread the word, but hats off to Firefox for executing it so well....

Google’s blog now includes a post on how to properly use their name, or rather, how not to use it when referring to other search engines. (For example, "I googled you in Yahoo.") While I understand the need to...

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